Love for Digital
Audit-first marketing advisory
LOVE 4
DIGITAL
Most marketing starts as noise — pixelated, unreadable. We audit first, bring the picture into focus, and turn it into campaigns, content, SEO and systems that compound.
MOVE around — attention brings the picture into focus.
Blurry in.
Sharp out.
You don't have a marketing problem. You have a decision problem. Budgets leak into channels that look busy in a report and do nothing in the bank account.
Agencies are paid to do more, so "more" is what you get. Retainers renew, dashboards glow, and nobody can say which line of activity actually earned its budget — because nobody audited it.
So we start where agencies never start: with the evidence. Everything we recommend afterwards is just arithmetic.
// translation
We read your analytics, ad accounts and CRM before we recommend anything. What survives the reading is the strategy. The rest is noise.
hover the word — attention resolves it
Four moves.
Always in order.
Strategy comes before campaigns, because the other way around is how budgets die. Each step exists to protect the next one.
Audit
We read everything — analytics, ad accounts, CRM, search data, content, competitors. Two to three weeks of reading, not guessing. You get a findings document, not a pitch deck.
Clarify
Signal from noise: what to kill, what to fix, what to double down on. One page of decisions, in plain English, agreed with you. No forty-page strategy theatre.
Build
Strategy becomes shipped work: campaigns, content, SEO, pages and tracking — in 90-day sprints with named owners, budgets and deadlines.
Measure
Five to seven numbers that change decisions, reviewed monthly. Whatever doesn't compound gets cut — including us.
The audit says what to do. We can do it.
SEO & search demand
Technical fixes, intent mapping, and content that ranks because someone is actually searching for it.
Content & editorial
Fewer pieces, aimed at pipeline, with distribution planned before a word is written.
Paid media
Budget follows evidence. Scale what converts, fix what misleads, cut what merely gets clicked.
Conversion & pages
Message, structure, and tests that answer real questions — so earned traffic stops leaking.
Analytics & attribution
Tracking you can trust, and a dashboard small enough to actually use. Five numbers beat fifty charts.
Systems & support
CRM hygiene, automation, and marketing–sales handoffs. The plumbing that makes a strategy stick.
What the last twelve
audits actually found.
9/12
Inflated numbers
analytics setups were double-counting at least one "key" conversion. Decisions were being made on fiction.
31%
Dead spend
median share of paid budget pointed at keywords or audiences that had never produced a single opportunity.
12/12
Unread reports
had at least one recurring report nobody used to make a decision. Each took hours to produce.
Composite findings from recent audits across B2B services, SaaS and e-commerce. An audit is not a benchmark — yours will surface different problems. That's exactly why it comes first.
For the first time in three years, a marketing meeting ended with a decision.Founder — B2B services firm · audit + two build sprints
Three ways in.
All start with the audit.
E.1
The Audit
The full findings document: what works, what's waste, the plan. Yours to keep — execute it with us, your team, or anyone you like.
2–3 weeks
fixed fee · from $3,800
no obligation beyond it
E.2 — most chosen
The Build
A 90-day sprint that ships the plan: campaigns, content, SEO, pages, tracking. It ends when the plan says so — not when a contract allows.
90 days
scoped from the audit
weekly working sessions
E.3
The Advisory
A senior second brain in your corner: monthly reviews, hard decisions, hiring and agency management. Month-to-month, because it should earn its keep.
month-to-month
no lock-ins
30 days' notice
we'd rather lose a retainer than keep one that isn't paying for itself.
Show us your pixels.
We'll bring the focus.
Thirty minutes, no slides. Show us whatever you're willing to share, and we'll tell you honestly whether an audit would pay for itself. If it wouldn't, we'll say so.